Car salesman tries to get one over on me

This week I've been looking at getting a new car. Unfortunately the sport Scirocco can't easily take a baby seat in the back so Mrs Liam is insisting that we change it to something “more sensible”.

So it looks like we are going to have to get one of those SUV's. I'm still trying to plead the case for a Ford Mustang, although I'm pretty sure the car seat isn't going to fit in there either.

So SUV it is then.

Anyway I popped into VW yesterday to take a test drive on their new Tiguan and inquire about buying it.

The salesman's eyes lit up when he saw me coming in and with my wife heavily pregnant. Test drive was great and I said I was interested and asked him if he could get me some numbers.

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This is where it went badly wrong for him.

The only number he was interested in was the monthly payment, where I wanted to know total cost ie how much I was actually paying for the car.

He even added on some Gap insurance at £750 and paint protection at £1,000 and tried to hide. Sneaky as hell IMHO.

^^^^ That's where he lost my trust in the process and I decided I wasn't buying it (at least from him).

Knowing the right numbers is huge when making an investment like £30k on a new car, just like it is trying to run a fitness business online, focusing on the wrong numbers can get you in a lot of trouble.

Things like, thinking number of Facebook likes on your Facebook page means anything, when it doesn't increase sales (and it generally doesn't).

Focusing on the number of new clients when what you really should be looking at is profit.

Not knowing how much a client is worth to you (lifetime value) and how much you can invest in getting a new client.

Smart trainers get this, they know if they invest in something to grow their fitness business like a SWAT Personal Trainer Website and they do the work, what they are really investing in is attracting new clients and growing their fitness business faster.

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About the Author Liam Thompson

My name is Liam Thompson and I’m the strategic half of Internet Fitpro. I live in Wilmslow in Cheshire which is just outside Manchester in the North of England but I’m originally from Ballymena in Northern Ireland.

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