Liam Thompson from from InternetFitpro.com explains why Facebook likes are worthless for you unless the are super targeted

Why you should be wary of companies selling you or offering you”free likes” and what you should be doing instead.

Hey, guys. It's Liam here from Internet Fitpro. I wanted just to give you guys a little bit of a heads up on Facebook likes and what they actually mean for you as a personal trainer. Okay?

So, I got an email from someone a couple of days ago who was offering to include 10,000 free Facebook likes as part of a package for personal trainers. Okay. The problem with 10,000 Facebook likes is that they're very, very, very unlikely to be targeted to the types of clients that you guys want to work with. And, I mean, if you guys live in a town of say 40,000 and you're getting 10,000 Facebook likes, do you really think that they are — 25% of the population in your town is now liking your Facebook page? Okay. That is just not going to happen. Okay.

But, the key is that, even if you got Facebook likes on your Facebook fan page for your personal training business, you're still not going to get seen. So, if you make a post and you have a really good sort of engagement with your fans and your followers, then yeah, you might get 5% or 10% of those people seeing your posts. And, even if they are really, really, really targeted, then that's 1,000 people, which is obviously a lot.

But, again, it all boils down to the fact, if you want to get 10,000 likes on your Facebook page, it's a pretty hefty investment in terms of advertising. Or, do you go to Fiverr.com and do you pay someone $5 to get 10,000 likes on your Facebook page? Okay. Those likes are worthless. They're potentially guys sitting in India or guys sitting in the Philippines using fake Facebook accounts, and using spam bots, and all these shady tactics that are not going to benefit you or your business in any case. And then the other thing is, if you decided that you want to run some ads and boost some of your posts, you're actually going to be paying to boost posts to people who don't exist or who are not on your target market.

So, a lesson for you guys really is just be careful when it comes to people offering to sell you likes and offering to get more likes. And there are loads of companies that are trying to do this. The key for you guys, as personal trainers and as people really who are trying to sell services, is to actually get people off Facebook.

Get them off Facebook. Get them onto your email list. And you want to do that by setting up a squeeze page and giving something of value. At least then, if they're on your email list, you are in control. You are in control of your own email list. And, if Facebook does at some point decide that they want to try and change the rules, or switch your page off, or even stop altogether, you don't know if that's going to happen.

Look at Bebo from about ten years ago. I don't know if you guys will even remember that one. And, then, there was Myspace as well. This time next year, there could be a new kid on the block. So, don't be trying to just rely on Facebook and Facebook's platform because at the end of the day, if you do that, you're just building your business on rental land, on someone else's land, and you really want to be in control of it.

If you want to find out more about what we do, head over to our website, which is internetfitpro.com or, equally, you want to hit me up on Facebook, it's facebook.com/liamgt.  I'll be more than happy to have a chat with you, see if we can find some ways of improving your website as a personal trainer so that you can get more from it.

I'll be happy to just give you some advice, give you my time for free.

Okay, guys. Take care and see you later. Cheers.