He’s Not The Messiah He’s a Very Naughty Boy

On Wednesday last week I got the chance to catch up with one of my original mentors in the fitness industry for a coffee and one of the things that came up over was the amount of new “fitness business mentors” popping up in the industry.

Every week there seems to be a new goo-roo running Facebook ads to their masterminds or retreats and they are all high priced.

Usually they will goad you with their gooroo-esqe marketing, maybe even call you out for being a “pu$$y” if you don't drop 10k on their metoring program and promise youinstant business success.

They might even force you to have a fight with another of your mastermind members, because they have seen other gooroos do it.

A lot of these are guys who either have never worked in the industry on they have managed to fill a bootcamp class using Groupon who now think they are marketing experts or even worse guys who couldn't fill their own bootcamps.

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I've even seen one of these so called fitness marketing experts that as far as I'm aware has never owed a fitness business, try and rebrand himself as a dating and relationships expert.
It's just like the classic line from the Monthy Python film The Life of Brian “He's not the messiah, he's a very naughty boy”

Theres no quick fix in the fitness industry (or any other business)

There are no cheats, hacks shortcuts or ninja tactics that will grow you a sustainable business.

Building a business is simple especially a fitness or personal training business.

Get leads, nurture leads (consistently), sell to leads.

Rinse and repeat until you are happy.

The key is to be consistent.

Internet Fitpro
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About the Author Liam Thompson

My name is Liam Thompson and I’m the strategic half of Internet Fitpro. I live in Wilmslow in Cheshire which is just outside Manchester in the North of England but I’m originally from Ballymena in Northern Ireland.

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