Every website needs visitors or what we call traffic, especially if you are in business. It’s the lifeblood of any fitness business that is trying to get new personal training clients online.
Without traffic there are no conversions and without conversions there are no new clients. Simple maths really. So how can you meake sure that more people are actually visiting your website. If you are putting out great content but no one is reading it, how can you address this?
Facebook Ads are in vogue at the minute and are a great way to get sets of eyes on your site, however you have to be careful otherwise you will spend a lot of money for little or no return. Facebook ads should be ideally sent to a squeeze page where you can get an email address from the visitor in exchange for you giving them your top tips on whatever it is you do. (we can help you set up a squeeze page as part of our web packages)
A wise man once said that Google is where people go to buy and Facebook is where people go to socialise, moan, look at pictures of cats or watch funny videos. Google is the Yellow pages for the 21st century and you should be using it as much as you can if you are serious about getting new clients from the internet
Google Adwords has been around for about 12 years now and is Google’s Pay Per Click advertising platform and is hands down the easiest way to get people who are actively looking for your services in the door. It allows you to bid on keyword searches in your area and you only pay when someone clicks on your site. You could bid on the keyword “personal trainer your town” and you could have your website on page one of Google within 30 minutes.
Other paid for options
Netmums is a site I have had some success with for getting boot camp clients. It's pretty reasonably priced as well at around £10 per month for a premium listing that will sit on top of all the free cheapo listings.
Gumtree ranks quite highly on Google for a lot of searches so paying for a featured ad on there can be a great way to skip the queues and jump straight to the top of the Google organic (free) listings in your town.
Social media sites such as Facebook, Twitter, linked in and Google plus are great places to post your links to your blog posts. If your writing is up to scratch you might even find that you your post will go viral and you will get even more traffic. Social media signals are also increasingly becoming more relevant to Google so this will also help your organic rankings as well.
Ideally you will have an account with each of the above networks and every time you add a piece of content to your site such as a blog or a video, all you have to do is post a link to it. You can even get plugins for your WordPress site that will automatically update all your social media account s when you publish any new content.
Google Local and Google Organic. This is where people searching for your services will come across you. As a business you should have a Google local account and if you are using WordPress for your website, you should have the excellent Yoast WordPress SEO plugin installed. (we install this and a lot more as standard n the websites we put together for personal trainers and fit pros)
Gumtree also provides free ads however you cant put links in them and the paid ad stays at the top for at least a week so it’s always better.
YouTube is the place to host your videos because to date it's actually the 2nd largest search engine after Google. In fact YouTube is actually owned by Google.