June 7, 2016     /    Personal Trainer Marketing    /    Liam Thompson

Most people won't pay those prices” I heard this exact phrase from 2 different people yesterday. Both personal trainers, both wanting to grow their business and both afraid to put their prices up even a little bit to charge what they are worth.

One was one of my private 1-1 coaching clients and the other was someone who wanted to fill up his martial arts classes using our Personal Trainer SWAT Website System.

But here's the thing and i'll make this quick today.

It's true.

Most people won't pay higher prices.

But that's OK my friend……

Leave “most people” to the discount personal trainers selling single sessions.

Go after the people who will pay higher, the people willing to invest in getting results and sell the results, the people who want what you offer..

Start fishing in a different pond!

Charge people for monthly access to you instead of classes or sessions and bill them monthly.

Turn what you do in to a regular monthly expense, just like their mortgage, car payment or Sky TV bill and get the f**k out of your own way with your negative thinking when it comes to money.

Do you think Aston Martin, Rolex or even Waitrose are worried about most people?

Nope, not at all. Not even close.


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