Want to learn how to be a better personal trainer and connect with your audience more on social media and on your blogs?
Of course you do!
It's actually really simple and ill explain it in a minute, but we need to start by looking at Spiderman or pretty much any other Marvel super hero.
Peter Parker aka Spiderman is very often permeated with crippling self-doubt; he nearly extinguished his social life by refusing to trust his loved ones with his Spiderman secret, he often found himself frozen unable to make a single decision for fear of making the wrong one.
I can 100% relate to that one. I have the constant battle going on in my mind about whether I'm good enough or not.
These character flaws are classic marvel genius and it's why the marvel superheroes hold such appeal and why there are so many movies made about them.
They are full of these flaws.
Yes like any good superhero they save the day, but they also have self doubt, they have their dark sides (like evil superman) and their own inner fear (Batman).
Letting your potential clients in on these dark secrets or flaws will connect you with your audience in a way that other fit pros just don't get.
Last week my copy-writing coach told me something that blew me away
“The more personal and embarrassing your story the more universal it is”
What story can you tell to your prospects instead of the BS “everything is amazing” happy clappy stuff we see on Facebook every day?
Be you, and your tribe will love you for it.
Liam “being me” Thompson
Home of The SWAT Personal Trainer Website and Marketing System