One of my favourite TV shows when I was a teenager was Seinfeld. I even still watch the reruns when it's on Sky Atlantic every so often.
My favourite episode was called “The Soup Nazi”
The “Soup Nazi” as this guy was known locally owned a soup store in New York but you had to play by his rules to get served.
Skip the queue, talk in the line or take too long deciding on your order and you were out. “No Soup For You” he would say and kick you out of the shop.
He took no prisoners, but boy was his shop busy and you can learn from this in your fitness business.
Check out the clip here over on YouTube.
Any way so why was he turning away paying customers?
His delicious home made mouth watering and nutritious soups were simply amazing and every lunchtime he would have a mile long queue of busy hungry new Yorkers .
It's actually based on a real soup restaurant in New York called International Soup Kitchen.
The soup Nazi had created scarcity in his business along with an amazing product
So why am I telling you this?
Because scarcity is one of the most powerful marketing tools you have at your disposal. Nothing attracts people more than stuff that they can have or that they think may sell out.
How can you inject some scarcity into your fitness business?
Nightclubs do it by making people queue up to make the place look busy, but that's fake scarcity and you just get annoyed when you get in.
How about creating programs with limited numbers or having deadlines for people to join or having a special VIP offering with only a couple of spots and then have a waiting list?
People will clamour all over that stuff.
Take it easy
Liam “No Soup For You” Thompson
Internet Fit Pro