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All posts by Liam Thompson
Fitness Business Survival During the Coronavirus Crisis
There is no doubt that personal trainers and small fitness businesses are facing an unprecedented and uniquely challenging time due to the worldwide Coronavirus outbreak. I don’t want to be the bearer
Continue readingHow to Take Monthly Payments in Your Personal Training Business
When I was working as a personal trainer I used to find it really uncomfortable at the end of every “block of personal training sessions”. The awkward conversation around asking a client to
Continue readingBooks Every Personal Trainer Should Read
One of my fitness business mentors gave a piece of advice on our very first call together when I was a personal trainer. He said “Liam, The more you learn, the more you earn“. I firmly believe
Continue reading7 Fitness Business Website Myths Busted Wide Open
It is important to create a website that not only looks attractive, but also performs by helping you get more members for your fitness business. Here are 7 common myths about building a website for your
Continue readingFitness Business Websites: Ego vs Bank Balance
When we design and build a lead generating website for a fitness business or a boutique gym we sometimes get push-back from clients before their new website goes live. Some push back on the message
Continue readingThe KISS ASS Formula For More Fitness Clients
Today I want to explain why most people will never buy your fitness services direct from your website. I then want to show you how you can use our simple KISS ASS formula to turn that into an advantage
Continue reading7 Reasons Why You Should Be Using WordPress for Your Fitness Website
So you have decided to get or upgrade a website for your personal training or fitness business, but you're not really sure what you should use? There are loads of options these days but it can be hard
Continue readingHow to Boost Your Bootcamp to Success
Starting a bootcamp or group training program is a great way to leverage your income as a personal trainer. It often means you can earn more per hour (if you have the numbers) than training people 1-on-1. To
Continue readingThe “Low Barrier” Trial Offer for Fitness Coaches
The first step in the buying process in any fitness business should be to get someone to take a small step towards their goals. One of the easiest ways of doing this is by creating a low barrier to entry
Continue readingThe Fitness Business Podcast
The Fitness Business Authority Podcast is a fitness business podcast for personal trainers and fitness professionals. Fitness Business Authority Podcast is an opportunity for business owners whether as
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