Category Archives for Uncategorized

Fitness Business Websites: Ego vs Bank Balance

When we design and build a lead generating website for a fitness business or a boutique gym we sometimes get push-back from clients before their new website goes live. Some push back on the message

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The “Low Barrier” Trial Offer for Fitness Coaches

The first step in the buying process in any fitness business should be to get someone to take a small step towards their goals. One of the easiest ways of doing this is by creating a low barrier to entry

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Are you the Aldi of Personal Training (or Waitrose)

Man, I used to really hate this question. It was the one thing that really annoyed the hell out of me the most when I was a personal trainer. “How Much do you charge for personal training sessions?” Straight

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Want me to do your Facebook ads?

One of the easiest tactics to build your fitness business faster and get more clients in the door is to use paid traffic Facebook ads to get your message in front of the right audience. Most trainers get

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The tools I use to beat procrastination and GSD

This morning I'm working out of my local David Lloyd gym, I didn't train this morning but I needed to get out of the house to get some work done and be productive. I can use the business lounge in here

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The red card of stupidity

On Sunday I lined up for my over 35's football team for which is probably going to be the be the last this season, but it wasn't planned out like that. 20 minutes in and we are comfortably leading 2-0

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Stop doing this to get more email subscribers

At least the feckers are efficient. That's what I thought when I got up this morning and my home broadband was switched off. Sky told me they would switch it off sometime today before my home move. Didn't

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The Ultimate Guide To Writing Killer Copy On Google Ads For Personal Trainers

Ever wondered how your competition beat you in the face with their Google Ad copy every single time?  OR how with just 140 characters you’re supposed to write a high-converting google ad?  I know,

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The overwhelm is strong in this one.

Every so often I feel like taking my business, walking away frm it and burning it to the ground. 100% serious. In fact I did this 10 years ago with a supplement business that I owned. Basically I walked

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Reverse thinking to grow your ftness business faster

So last night I had to get the train back from London after spending the day working with one of my personal coaching clients Lisa Kent. As well as building out her website and helping her with her marketing

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