March 5, 2013     /    Email Marketing For Personal Trainers    /    Liam Thompson

Ever wondered how you design one of those pages that asks you to enter your name and email address in order to get something in return like a free report or a free video?How To Capture Email Addresses

OK well the first thing you need to know about them is that they are called squeeze pages. This is basically an internet marketing term that describes a landing page that is specifically designed in order to try and get the person visiting it to leave their email address.

The idea is that one you get on the page there is nowhere else for you to go to. There are no links to other pages or no menus. You basically have the option to press that back button on your browser or enter your email address and get access to whatever the giveaway is.

This means that  a potential customer or client comes across your website and they are not ready to buy you have the option of keeping in touch with them and marketing to then via email. When I was growing up in the 1980's before email, they way they use to do this was by having coupon in magazines that you had to bring into a shop or send in the post in order to get your free sample or enter a prize draw. The technology may have moved on considerably n the last 25 years but the theory is pretty much still the same. In fact I've just finished reading a book on advertising from the 1920's and the same principles were applied back then (The book is called Scientific advertising if you are interested)

I'm currently working on a squeeze pages for an online product I'm developing on with another fitness professional.  You can check it out below to give you more of an idea of what it is.

It has been designed using a piece of software called Instabuilder and work in conjunction with Aweber which you should be using to email your clients with anyway. Instabuilder which makes it really easy to set up one of these pages in about 5 or 10 minutes and the best thing about this is that you can do it using your existing WordPress theme. Previously you would have to purchase a separate theme such as optimize press, which would leave you limited in how you site would look.

If you would like to learn how to set up these pages on your own without hiring an expensive web designer you can check out Tim Goodwin's Perfect Squeeze Page Course which will show you exactly how to set up a squeeze page in only 15 minutes.

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