So you have just written an amazing blog post on your website and pushed the publish button and your post is live on the internet. The content may be great but you need to drive traffic to the post if you want people to benefit from it.
I've been there myself, spending hours writing blog posts and then looking at my analytic account only to find that its only been viewed by 2 people (probably my mum and my girlfriend), meaning that the effort has been a massive waste of time.
It doesn't have to be like this so how can you get more traffic to your blog?
As a fit pro you should be blogging and putting out content on a regular basis. Ideally you want to be doing this at the very least once a week but you also need to let people know about it. This allows you to showcase your knowledge and keep you in what we call Top Of Mind Awareness (TOMA). This basically means that even though someone may not currently be a client or customer at the minute, when they are ready to commit to personal training or your boot camp, you will be at the top of their minds as the go to person in your area or niche. This will also ensure that people remember who you are and won’t unsubscribe from your list because they sporadically get your emails and forget why they signed up in the first place.
Here is a simple checklist that I recommend using to get more people to your blog and read more of what you are putting out. Do this on a regular basis and you will start getting graduall increases in traffic.
Want More Traffic To Your Site? 7 Ways To Get More Visitors To Your Fitness Blog
1 Keyword Optimise Your Post
Optimise Your Post for the keywords you want to target As an example this blog post keywords are “7 ways to get more traffic”. This will help with your Google rankings, but you don’t want to rely on this too much as the big G can be unpredictable at the best of times.
2 Ping The Search Engines
If you are using WordPress this is done automatically
3 Email Your List
Send out an email to your list. The signed up for this sort of info so give them what they want and add value.
4 Ask others to promote your post
Are there other people in your niche that can help to promote you to their followers and fans. Maybe you can return the favour for them at some point. This could be joint venture partners such as hairdressers or physios in your local town. As an example I will be asking people like Paul Mort to promote this post for me.
5 Post your blog link on Social Media Sites
Get your blog post out on 4 or 5 social media sites. You should also shorten the url by using a shortening service such as bit.ly and change the headline around in your social media posts. gain if you are using WordPress this is done automatically from your post page. Here is the shortened version of this url: bit.ly/15uCGNy
Stick to the most popular social media platforms. You need to learn the art of what I call social media guerrilla warfare. Get in, Get the job done, get out and get back to work.
- Google Plus
6 Add Your Post to StumbleUpon
Signup for an account and use it to post your links to. Simples.
7 Bookmarking Sites and Plugins
Add a plugin to your WordPress site such as Shareaholic or Sociable to encourage your visitors to share on their own social media site
8 Post in Forums Related To Your Niche
Identify forums that are in your niche or your and get involved. Don’t spam them with adverts, but do help people and give excellent advice. Once you have built up trust within the forum you should be able to post links to your blogs as long as the info is relevant and helpful
9 Add Your Video To YouTube with a link back to your post if there is a video on your blog (vlog)
OK so I know there are actually 9 ways to get more traffic here, but as I was writing this I thought of a few more. I may even come in and add more over time.
I would love to hear your comments and if you think this is useful them please share it with others (see what I’m doing here)