The Disappointing Life-Cycle of the Average Personal Trainer and How to Avoid It

The average lifespan of a newly qualified PT in the fitness industry is about 6 months. Some last longer than others and some end up becoming very successful. But why do some many fail within such a short

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Are you the Aldi of Personal Training (or Waitrose)

Man, I used to really hate this question. It was the one thing that really annoyed the hell out of me the most when I was a personal trainer. “How Much do you charge for personal training sessions?” Straight

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A Caffeine Junkies Survival Guide To More PT Clients

The first thing I normally do in the morning is head to the gym, but this morning things were a little different. I needed some help with a contract we are working on here at Internet Fitpro and as my

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Tactics vs Strategy in your fit biz (lessons from the 6 nations)

Super quick on today as I'm just on the way out the door to 5 aside footy. Did you see the 6 nations rugby at the weekend? Basically, Italy nearly caused a huge upset by employing some dodgy tactics and

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The freebie seekers guide to building a thriving Personal Training business

There's only one type of personal trainer more deluded than the guarantee seeker from yesterday's musings and that in my humble opinion is the freebie seeker. The freebie seeker thinks he (or she) can

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Selling PT like a poker champion

You have to love a good movie quote and one of my favorites is from Jon Malkovich's character Teddy KGB in Rounders. An excellent film about poker. “Nyet, Nyet! No more! No! Not tonight! This son

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What do you believe in (and stand for)?

Here's something to whet your whistle this morning and get the client attraction juices going. Personal Trainers are 10 a penny these days with more and more PT courses producing juice pluice selling clowns

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Learning from Macdonalds “speedy system”

Yesterday I got a chance to watch an early screening of The Founder, it's a film about Ray Croc, the guy who masterminded the rise of Macdonalds from 1 restaurant in California to literally thousands

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Is sweat really fat crying?

This week I want to get out to the cinema to watch the new Trainspotting film (T2). Now you might not think that this has anything to do with personal training or getting more clients but it really does

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Messi vs Ronaldo vs your fitness business

Last night I was checking out Sky Sports news and there was an article on about the Forbes sports money list for 2016. Basically, it's the list of the highest earners in world sport and apart from being

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