A few years ago when i was a PT at fitness first we used to have a revolving door of freshly qualified trainers who would come in and probably last no longer than 6 weeks.
At the time the average price of a PT session was £35 and the gym had a policy that you couldn't charge any less than £30, but there was one girl who was struggling and decided to charge £15 per 1 hour session.
Even at £15 she was struggling to sell the sessions.
Basically she didn't believe in her product and because of that her potential clients could see that and her a gave wide berth. Not suprisingly, she didn't last long and was soon replaced by another fresh faced premier trained newbie who thought that clinets were going to be queing up to work with him.
When you discount you end up with the clients who are shopping on price.
The cheapskates, who want more of your time for less and less.
The clients that wont take you seriously and wont stick to the plan.
The clients who will jump ship as soon as the next deal or Groupon or living social comes along.
Trust me on this one, if you have invested more money in a program you are more likely to stick to it.
Clients who pay more complain less, they turn up on time because they value their time and your time.
They are more loyal and will refer you to their friends more
They are more likely to invest in supplements that you recommend or equipment. (affiliate opportunities)
Discounting your services devalues what you do as a PT or coach.
Lets look at it this way. If you help someone lose weight, say 2 dress sizes and as a result of that they add 10 years to their life, they meet their life partner, get promoted at work and earn more and become a lot happier as a result.
Can you even begin to put a price on that?
Dont discount your services, just learn how to attract people who are already looking for what you do and who can afford what you charge.
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