Have you seen the 30 day abs challenge that is everywhere on good old Fakebook.
I've had lots of clients asking about it recently because it's basically everywhere every-time you log on.
I've also had a look at it and its basically 30 days of sit ups with a coupe of rest days thrown in.
Now I know that you are a quality trainer yourself or you wouldn't be reading this so you know this is not going to get anyone any abs any time soon.
But as alway in life there is a great lesson to be learned here my friend.
The 30 Day Ab challenge is selling a result. Its selling abs in 30 days (probably wont happen though)
So………..sell the result and not the training.
This is where I see lots of great Personal Trainers and Fit Pro's going wrong.
They try and sell personal training or boot camp and there is only a small market for that. The big market is in the result.
There are tons of people that need your help to lose weight or feel better or recover from injury.
That's what people are buying and that's what you have to sell. It also means you can charge more and be an expert..
A website that helps fill your diary and provides an unlimited stream of quality clients and lets your new clients easily pay you online.
Now that's a result as well.
Liam Thompson
Internet Fit Pro