Newsflash – The general public are not like most people in the fitness industry. The truth is that they don’t like fitness and exercise as much as we trainers do.
This is just one of the arguments for making it fun by the way but this is not what today's post is about
Yes I know you probably can’t get enough of exercise and you love smashing it up in the gym and training to within an inch of your life but Joe and Joanne public is shit scared of that stuff.
Most personal trainers are scaring potential clients away with their pictures and their motivation BS.
- “Train Hard or Go Home”
- “Sweat is just Fat Crying”
- “Quitting is for losers”
- “A sore body today is a strong body tomorrow”
- “Suck it up and someday you won’t have to suck it in”
- “You’ve got what it takes but it will take everything you’ve got”
…….and I could go on and I haven’t even mentioned shirtless pictures
Let’s be straight here, by posting this stuff on your walls and web sites trainers are scaring of the people that need their help the most. They are running in the opposite direction to the smart trainers who know how to market themselves and attract quality clients.
Like investment minded Internet Fit Pro Client Robert Clarkson of reactivetraining.co.uk who got 130 applicants in less than a month for his boot camp in Glasgow after following our advice in our inner circle.
Only 97 a month and we even design your website for you as well. What would you do with 130 new leads in a month?
Liam “Not Sucking it up” Thompson
PS only 3 spots left and our prices go up to £127 a month due to the VAT threshold