Yesterday I bought something that I never knew existed or ever thought I would end up buying.
It was a £30 cuddly toy sheep called Ewan.
“Ewan The Sheep” it turns out is one of the best selling products on the market for newborn babies and it has literally sold millions.
So how can a toy sheep be at the top of a best selling list and what can you learn to apply in your fitness business?
Just like Ewann it's simple.
Ewan solves a Specific Problem
It has a built in speaker and plays sounds like heartbeat noises and mothers breathing.
It can get your baby to sleep quicker.
What parent wouldn't want that?
Even their headline is simple and effective and benefit driven:
“Help settle babies and toddlers into a peaceful sleep.”
Simplicity at its best:
Who the product is for and what are the benefits?
Joe Wicks The Body Coach (love him or loathe him) has this nailed as a fitness professional.
“15 minute meals and workouts to keep you lean and healthy”
^^^^ Pretty decent headline
If you check out Joe's website, its also designed to do one thing: Collect email addresses and build an email list.
Something every personal trainer should be doing on their website if they want to grow their business faster and and have a steam of ready made clients on demand..
Personal Trainer Websites That Build Personal Training Businesses
Have a huge announcement tomorrow for you, keep you eyes peeled.