old lady on pc

November 4, 2015     /    Personal Trainer Marketing    /    Liam Thompson

When I was at uni doing my sports science degree, we got paid to do some of the experiments the lecturers were working on. One of them involved me having to wear an anal probe for a whole day, but that's a story for another time.

Today I want to show you how using a different kind of probe can help you make more sales in your fitness business.

I've been shopping for a new Laptop for the last few weeks and I finally picked one up yesterday, in John Lewis' of all places, probably the last place I would have though, but hey ho.

Only 5 % of Your Business

Any way knew exactly what I was after, I knew all the technical aspects, like RAM and was looking for a good deal and I got it. Intel Core 7, 12GB Ram and 1.5 TB Hard drive for the geeks out there for £550 (bargain).

^^^^ People like me above are the one who search for you on Google (probably about 5% of your market) and know exactly what they want, they have probably had a trainer before.

The rest are probably in the category below and most trainers screw this up on an epic scale.

While I was in there waiting on the sales dude to get to me, there was a woman shopping for a new Laptop herself and the sales guy was asking the questions questions.

Not stuff like “how much RAM do you want”? or “What size hard drive do you need.”

But “What do you want to use it for?”

Turned out it was for emailing and skyping with her son and gran kids in Australia.

She wasn't buying a computer, or hardware or any techy stuff, she just wanted to know if she could use it to talk to her family and that's exactly what the sales guys started selling her and he threw in a head set to sweeten the deal (adding value)

She was buying a way of keeping in touch, that was fast enough for video call so she could see their see their faces and smiles.

He didn't try and confuse her with technical details, like Processor speed or fat loss or metabolic resistance or Poliquin principles, or intermittent fasting.

He got straight to the chase and sold the end result, the emotion.

This is what it will do for you and this is how it will make you feel.

Selling Fitness based on Emotion

I've said it before and ill say it again. Emotion and feelings sell in your marketing, not Personal Training sessions, or how many degrees in sports science or chek courses you have done.

^^^^^^ you potential clients don't give a crap about that, they just want to know if you can help them and make them feel better and this starts on your website, on your copy and knowing your target market.

It's just one the many reasons why our SWAT Personal Training Website System is so successful at helping Personal Trainers grow their businesses.

Liam “Geeking Out Today” Thompson
Internet Fitpro
Websites That Sell For Personal Trainers


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