When I first started out as a personal trainer back in 2009 I had a list of packages on my website complete with Paypal buy buttons. I honestly thought that people would find the site and sign up for packages there and then, but it just didn't happen. It took me 12 months to get my 1st client from that original website, lucky I had the gym to fall back on, but many trainers don't have that luxury.
It's actually 7 years today since I started as a wet behind the ears Personal Trainer in Manchester so here are 7 strategies (one for each year) you can use to get more clients from your PT website.
(Need help with this? I have a 1 time special offer in the footer)
7 Simple Steps to Attracting More Quality Personal Training Clients from Your Website
An Internetfitpro.com Cheat Sheet
1. Get Found On Google Plus for Business
Having a listing on Google Plus for business is by far the easiest way to get your personal trainer website on the 1st page of google and on the map listings. All you need to do is set up an account, upload some pictures and get your current clients to leave you some reviews.
2. Specialise
Be the trainer in your town that specializes rather than a jack of all trades. I'll touch on this concept a lot in this short document, but when a potential client visits your site they want to know that you can help them with their goal. Pick a target market (or avatar) and go for it. Be the trainer who can help women in their 30's to drop 2 dress sizes or the trainer who helps overweight and stressed executives lose weight and be more productive. This will make you stand out above other trainers in your town.
3. Don't try and sell your services on the 1st visit
Ask for an email on your sites home page and give value, you can do this by giving them something to get them started on their goal. It could even be a free trial of your services or a video on how to relieve back pain. The truth when it comes to marketing fitness is is that less than 1% of people who visit your fitness site will take action on the 1st visit and most will just click on the back button and never return. Asking for an email address in exchange for value means you have the opportunity to continue the conversation, offer even more value and convince then that you are the right trainer to help them achieve their goals.
4. Offer a Free or Low Barrier to Entry Trial
Make it easy for people to work with you and trial your services before asking them to commit to a long term relationship. A fitness business relationship is just like a real life relationship. You have to take it one step at a time. Asking for the email address is the equivalent of asking a potential date for his or her number and the trial is just like going on a date for coffee before you commit to a relationship
5. Include Your Business Name, Address and Phone Number in the footer of each page.
It might sound simple but I see a lot of sites that don't do this. If a potential client comes to your site, they want to know that you serve them in their town and they want to do it on the 1st page they come to without having to search around for it.
6. Make the Site About Your Client (Not You)
Too many personal trainer websites are focused on the trainer and not the clients. You need to put your-self in the shoes of the clients and ask what's in it for them. How can you help them achieve their goals? Unless you are targeting guys who want six packs then you need to lose the topless six pack pictures.
7. Pay for Traffic
Another mistake that most personal trainers make when they get a site designed is to just leave it languishing in the hope people will find them by change or in the hope that Google will magically start sending them all the clients they need. Unfortunately, business doesn't work like that, so you need to invest in driving paid and relevant traffic to your website. Running Facebook ads are a great place to start with this.
We specialise in building lead generating websites for personal trainers, studio and boot camp owners. For more info, visit us at InternetFitpro.com
Liam
InternetFitpro
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