January 30, 2017     /    Personal Trainer Marketing    /    Liam Thompson

I've found my self asking this question a lot recently, especially as I'm about to become a father for the 1st time, if the little dude ever decides to turn up (he's now over a week late).

When I was saving up to go to University I worked 15 hour days in a hotel bar, but that had an end goal, I knew it was only for a year and I was saving all my cash. I had an end goal.

It was different when I worked in commercial gym' as a trainer I was doing 15 1/2 hour days, leaving the house at 6am and not getting back home until 9:30pm. I probably did that 3 or 4 days a week for the about 6 months until it got to the point where I'd had enough.

Enough of the early mornings, enough of the late nights and enough of having no social life or seeing my friends. I was totally burnt out which brings me on to what I think is the biggest lie in the fitness industry.

The PT company I was working for told me I was building a business, but the truth was I wasn't, it was a big lie.

In fact, I think that's the biggest lie in the fitness industry

I was building a job…and not only that I was building a job with long hours, no benefits, no holiday pay and zero job security.

Something I realised when I tore the meniscus in my knee playing football and needed surgery.

I had to cancel all my clients for 2 weeks and that meant 2 weeks of no income (yet the gym still wanted their rent)

A business is supposed to service its owner, not the other way round, but they don't teach you that at personal trainer school.

here are just some of the things you need to do:

  • Set up your “business” so that you get paid all the time
  • Leverage your time to get paid more per hour.
  • Get control of your diary back from your clients.

Just some of the things you get when you sign up for one of our SWAT Personal Trainer Websites


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Personal Trainer Websites That Build Personal Trainer Businesses


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