Here's something weird.
I spent an hour consultation with a golf coach yesterday to help him get more clients from his website and he was telling me that he has to look outside his golf club for clients because no one wants to be seen to be having golf lessons, but he was failing miserably.
Clients were ashamed to be seen with a coach at their home golf clubs because they didn't want their mates to know and no one was getting in touch from the guys website and anyone who did, screwed their noses up at his prices.
It was pretty obvious why straight away.
He was focusing all on him.
How good a coach he was, how well qualified he was and how long he has been in the coaching game.
He said that's what all the other golf coaches have on their websites.
A case of the blind leading the blind. Blindly copying someone else even though you have no idea why it works or even if it works at all.
Thing is no one cares about they golf pro or even the personal trainer or how long they have been training people.
They don't care about you or your business.
They only care about what you can do for them
And that's the not so secret secret behind our client grabbing SWAT personal Trainer websites.
Turning the tables and the conversation round to the clients and not you.
Simple when you know how