More Personal Training Clients

The KISS ASS Formula For More Personal Training Clients

Today  I want to explain why most people will never buy direct from your website for personal training and then show you how you can use our simple KISS ASS formula to turn that into an advantage to get more Personal Training Clients.

So yesterday one of our SWAT Personal Trainer Website clients, Bill mentioned in our private Mastermind group that no one ever signed up for his training unless he met him in person first.

That last bit is the key to the kingdom of filling your diary as a personal trainer. Personal training is a huge commitment and you will usually need to meet people and get their trust before they buy form you.

People wanted to meet him first before committing to his 3 month personal training program.

You can check out Bill’s site below by the way, its typical of one of our SWAT Personal Trainer Websites.

​How to Turn Your Personal Trainer Website into a Client Generating Machine

"Free Guide: The 7 Essentials of A Highly Effective Personal Trainer Website"

Here it is:

So was that a failure on our part when we put his site together?

I don’t think so, even though our SWAT system is working for Bill we continually improve and tweak it.

So how does that fit in with The KISS ASS formula for more PT or Boot camp clients:


If you know that people don’t want to commit to 3 months of personal training without meeting you, then that’s what you need to sell.

Sell the first meeting or the trial or the low barrier to entry as we call it.

It’s the fitness business equivalent of going out for a coffee with a view to starting a relationship.

You don’t need to or want to try and sell the relationship on 1st contact, well because that’s just a bit creepy.

You sell the idea of getting a phone number (Email address in this case) and then you sell the idea of getting a coffee date (trial, consultation, Skype call or low barrier to entry offer).

Both parties have a get out of jail clause in this case and if you are a good enough personal trainer then you should be able to sign them up into a longer term commitment once you prove yourself.

It’s KISS ASS Simple

That my friend is the easiest way to getting more clients from your Personal Trainer websites.

All you need now is a website set up to do this with a system in place.

That’s where we come in

Liam “Keeping It Simple since 1975” Thompson
Internet Fitpro
Personal Trainer Websites That Build Personal Trainer Businesses

About the Author Liam Thompson

My name is Liam Thompson and I’m the strategic half of Internet Fitpro. I live in Wilmslow in Cheshire which is just outside Manchester in the North of England but I’m originally from Ballymena in Northern Ireland.

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