It's a couple days before Christmas and it's always a time of year that most personal trainers struggle with, because of clients not training and the perceived lack of new business.
^^^ That's not true by the way becasue one my busiest periods for new clients was always just before Christmas, even if it was only getting people booked in for January.
No new clients in December is just some BS story you are telling yourself. In fact one of my personal coaching clients picked up a new 3 times a week for 3 months client yesterday, a nice £1500 Christmas bonus for him.
Imagine waking up on the 1st of January and knowing that your diary or boot camps were full instead of being stressed about how much you spent at Christmas?
How cool would that be?
Here is EXACTLY why most trainers are missing out
Here are the RESULTS of a survey we ran a few months ago for personal trainers. Out of 103 we found the following interesting results which although only a small sample show some interesting results that mean a lot of trainers are missing out on a lot of business:
60% either don't know how to or are not using Facebook ads to grow their business yet 76% have a Facebook Page and are relying on organic Facebook traffic.
60% of those that have websites don't have any type of landing pages or lead magnets for capturing email addresses.
52% of Personal Trainers don't have any definable target market or avatar and will work with anyone who wants training.
52% don't have an email list and out of the 48% that do only less than 1 in 10 of those email them 3 times a week or more.
Like any stats you can read into them what you want, but for me it shows that there is a HUGE OPPORTUNITY (yes I get the irony of those words) for the majority of trainers to overtake their competition.
Would love to hear what you guys think btw!
This is exactly the stuff we implement with our SWAT Personal Trainer Website System and if you apply and jump on board today, I'll include 4 weeks of 1-1 fitness business coaching for free (worth £350)