When I was 14 years old my parents bought me a brand new mountain bike for my Birthday. I still remember it like it was yesterday.
It was an Emelle Nemesis in fluorescent yellow and green.
I thought I was the coolest kid at the time riding around town on this, pulling wheelies and doing bunny hops.
But then after less than a week disaster happened. It got stolen from outside the local leisure center and I was gutted, but it was my own fault.
I was too naive and trusting and didn't lock it up.
The local police, even knew who took it but couldn't do anything about it without the proof.
A £5 investment in a lock would have easily prevented this, but I didn't see that as an investment at the time, I thought it was an expense.
Instead, I was left sad and bike-less as my parents couldn't afford to buy me a replacement.
It's a lesson I've kept with me my whole life and especially in business.
Seeing things like marketing and websites and even business coaching as investments rather than a spend is vital.
Point in case:
Earlier this year I invested a full day of my time to present at someone's mastermind for free. I even paid for 2 nights hotel and my own travel to London.
Total Cost: £1,000+
Resulting Business: £18,000+
I've also invested in growing my email list this year by 1,000+ subscribers at a cost of £3000+
Return on that investment £40k+
^^^^ This is what you get with a SWAT Personal Trainer Website
I know I said yesterday that business was hard, what I meant was that its hard work.
Business is actually easy.
Work out how much a happy client is worth to you and decide what you can invest in acquiring them.
And for most personal trainers this number should be at least £1,500
So the question is how much would you invest in picking up a £1,500 client?
Me personally, easily £300+, maybe even £500+
Client Generating Websites For Investment Minded Personal Trainers