February 21, 2017     /    Personal Trainer Marketing    /    Liam Thompson

You have to love a good movie quote and one of my favorites is from Jon Malkovich's character Teddy KGB in Rounders. An excellent film about poker.

“Nyet, Nyet! No more! No! Not tonight! This son of a bitch, all night he Check Check Check, he trap me”

This is after he loses a monster poker hand and $60k to Matt Damon's character Mike who flopped a nuts straight, which basically meant that he couldn't be beaten, but instead of betting big and scaring off his opponent, he kept checking and making KGB commit.

Known in the game as slow play.

KGB was already committed to the hand, and being slow played kept him in the game and kept him betting.

So whats this got to do with selling personal training and getting more clients?

Making big claims about weight loss or results or asking for a 3 month or 6 month commitment is the equivalent of scaring off an opponent.

Better to get the low commitment.

Help them get started or get on the ladder to getting big results.

Under promise and over-deliver. Offer a results based trial.

Build your email list, offer a trial, sell the big package.

That's the simple 3 step client attracting sales funnel we build for you when you sign up for our SWAT 2.0 web site package.

Check it out here

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