A few weeks ago I was invited onto a Personal Trainer business podcast to chat about how to get more Personal Training clients from your website.
One of the questions that came up was the following:
“Should you put your prices on your PT website?”
No I don't know about you but if I was to ask anyone in the fitness industry the same question I would probably get a 50/50 split along yes or no, without really anyone giving you a reason why.
Normally it's because they are copying every other personal trainer who either does or does not have the prices on their websites.
What I'm saying here is that, these people (normally the ones hanging around the free Facebook groups all day instead of actually working with clients or building their business) don't actually know why they do what they do because they are playing blind
So whats the answer Yes or No? Prices or No Prices on your website?
Well for me based on testing and running a successful fitness business for 5 years its a resounding Yes……..
But it's not just as simple of whacking your prices up on your website….
You have to have some things in place first especially if you want to charge Top Dollar for your training services
Value my friend should always always always come before price…..did i say always? (well nearly always)
Unless that is if you want to compete on price and be the cheapest personal trainer in your town.
In this case you don't need to show value, all you need to do is head to the bottom of the email and click unsubscribe as this advice or any other advice I give out is probably not for you.
So, back to value, basically value should always come first.
And by value I don't mean:
Buy 10 sessions and get 2 free (that's not value that's just plain stupidity)
Value is you showing that you can take you potential clients from where they are right no to where they want to be.
Value is you getting results quicker that other trainers in your town
Value could even be the fact that you have a private high class facility.
It could even be it's bigger muscles, losing the muffin top or more confidence and a guarantee just like we guarantee you a website that brings in leads….guaranteed.
There's actually a lot more to it than that, but you need to invest in our SWAT Personal Trainer Website System to get the full system (and a new website that guarantees leads for your fitness business)
Liam “value first” Thompson
Personal Trainer Websites That Guarantee Leads