August 2, 2016     /    Personal Trainer Marketing, Uncategorized    /    Internet FitPro

I'm still without a car this morning and I have to head over to Liverpool today to do a viewing at a rental apartment I own, so that means getting train and bike.

I used to do the opposite journey all the time back in my Personal Trainer Days.

It mean't getting up at 5:30am to get into Manchester for 7am 1st client and getting home at 9:40pm.

15 hours a day out of the house. 5 days a week.

It was a killer and my social life was zero. I was too knackered to do anything at the weekend, but hey, that was OK- I was single at the time.

It was OK for a short time but not sustainable. In fact, I lasted about 6 month before I literally burnt out.

I can still remember the tipping point like it was yesterday.

It was a client I had booked in for a free taster PT session. November in the UK aka very cold and wet.

The dude was calling the gym to cancel on me just as I was walking in the door, still not properly awake.

I was fuming, because I didn't have another client until lunchtime.

I was earning £40 per hour, training 6 clients a day in the gym, but out of the house for 15 hours. If I was being honest with myself I would have realised I was really earning less than £10 per hour, because of all the wasted time.

Two things happened that day.

  1.  I decided to take back control of my diary stop clients being in control.
  2. I decided I was only ever going to work mornings or evenings, but not both on the same day.

Just by cutting out the wasted time, I started to get some of my life back and get in control of my diary again.

It's classic 80/20 rule.

You can use that in your marketing and most other areas of your business as well.

80% of your results will come from 20% of your efforts.

Working out the 20% means you can concentrate on them and cut out all the wasted time and energy.

Having a simple system and sales funnel can cut out all the wasted time on twitter and social media and give you some time and your life back.

Internet Fitpro
Home of The SWAT personal Trainer Lead Generating Website System


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