The reason I decided to become a personal trainer 7 years ago was because I loved the gym, keeping fit and I had a degree in Sports Science, so I thought it would be a great fit for my skills and a great way to keep me in shape as well.
I mean what's better than getting paid to train and coach people, keep fit and do what you love doing?
Truth is I fancied a career change after running my sports nutrition eCommerce business for nearly 10 years and thought this would be a great challenge.
Thing is though, I had a huge advantage and I realised this when I got chatting to someone in our London Office yesterday.
She had a film making business that she started because she loved making films, but she had no clue about marketing.
She didn't know why people wouldn't buy her films and couldn't understand why her Facebook ads hadn't worked (even though she only spent £7 / $10).
Reminded me a lot of The fitness industry.
Full of passionate people, but no idea how to sell or market their business.
I have nothing to offer you today in terms of sales but I do have a piece of advice for you that will help you grow your fitness business exponentially if you take action.
Actually 2 pieces of advice.
- Always lead with value. Be the person go gives instead of asks and business will literally flood to you. I learned that from my buddy and mentor Paul Mort.
- People don't care what you do. They only care what you can do for them.
If you use those 2 bits of advice on your marketing and on your Personal Trainer or Bootcamp Websites then you will already be ahead of the game.
Have a great weekend. I'm off to watch Jason Bourne over the weekend with Mrs Liam, no doubt will be the subject of Monday's email.
Personal Trainer Websites That Guarantee Leads