It seems like a simple concept but most personal trainers just don't get it. I first discovered this concept after reading Tim Ferris book the 4 Hour work week and it makes perfect sense.
Highly recommend the book by the way. Here is a link if you want to check it out.
So what is it that successful personal trainers know that unsuccessful ones don't?
Outsource the stuff you can't do
Basically doing the stuff that you are not good at, that you don't want to do to free up your time to train more people and put more cash in your back pocket.
Plus you don't have to kill yourself working 60 hour weeks like most personal trainers and coaches in the fitness industry.
Here are some of the things you should be outsourcing to free up your time.
Anything that other people are way better than you at and hwo charge less than you do.
You spend a full day scratching around online trying to work out how to put a site together. Result is DIY site (maybe) and a day of no earning. You will take twice as long as a professional and do half as good a job. Same thing with all the tasks below.
Same with accounts?
How much time do you spend at the end of the year on these, when you could just outsource this for a few hundred quid. Any good accountant will even save you that money back on tax savings and the savings on your stress and mental health will be well worth it.
Why scratch around for a few hours trying to design a flyer when you could just out source the whole thing for about £40, thats only one hour of training for most trainers and the quality will be loads better.
Hire a cleaner for £10 an hour: 1 hour of your time buys 4 hours of their time and your missus will love you.
^^^^^That is how you leverage what you do to create a lifestyle business that you are not tied to 60 hours a week.
You want a training business?
Then you gotta start acting like a business person my friend.
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